I’m going to tell you something that most founders won’t say out loud: I launched on a chain I knew wouldn’t be the final destination. Not because I was reckless. Because I was making a documentary.
Indikin, a Web3 ecosystem built for independent filmmakers (previously known as The Bitjoinery) spent roughly a year living on Pulsechain. We deployed tokens, smart contracts, and a working prototype ecosystem. We watched it breathe, struggle, and plateau. And almost all of it ended up on film.
This is a transparent account of what didn’t work, why it didn’t work, and why in the back of my mind Ethereum was always where this was heading.
The Pulsechain Chapter
Indikin was born out of Degen Generation, a documentary I directed about the raw, unfiltered world of DeFi, the degens, the believers, the builders, and the ones who got burned. When you spend serious time inside a blockchain ecosystem making a film about it, you don’t just observe. You participate. You test ideas. You ship things.
Pulsechain was the environment we were already operating in during production. It made sense, arguably, to use it as a live test bed. Launch the token. Deploy the contracts. Build a prototype. See what happens when real users interact with a real product in a real (if limited) market.
The Pulsechain chapter of Indikin wasn’t a mistake. It was a controlled experiment with a camera running.
What Actually Failed
I’m not going to dress this up. Here’s what we ran into over twelve months on Pulsechain:
Liquidity was thin to the point of being almost theoretical. Trading a token in a low-liquidity environment doesn’t just limit price discovery, it limits credibility. Early users and potential partners look at depth charts. Ours told a story we weren’t ready to tell yet.
Community adoption simply didn’t materialise at the scale the product needed. Indikin is built for independent filmmakers, a specific, global, largely non-crypto-native audience. That audience doesn’t live on Pulsechain. Getting them there would have required us to solve an enormous onboarding problem before we’d even solved the core product problem. We were asking too much of people too early.
The ecosystem itself was too small to support a filmmaker-focused product. Indikin needs access to DeFi composability, infrastructure, launchpad tooling, and a community of builders working on real use cases. The Pulsechain ecosystem, whatever its strengths, wasn’t that place for us.
The market told us what we already suspected: Indikin needed a bigger, more trusted home.
The Part I Have to Be Honest About
There’s a version of this post where I claim Pulsechain was always 100% intentional, a perfectly designed test bed with a predetermined exit. That would be tidy, but it wouldn’t be completely true.
The reality is messier and more human. When you’re building something new, especially something that sits at the intersection of Web3 and the film industry, you make decisions in motion. You use the infrastructure around you. You test in the environment you know. Some of those decisions are strategic. Some are circumstantial. The Pulsechain deployment was both.
What I can say honestly is this: we never believed Pulsechain was the final destination for Indikin. The question was always when we would move, not if.
The year we spent there gave us product learnings, content for the documentary, and perhaps most importantly a clear-eyed understanding of what the right infrastructure actually needs to look like.
Why Ethereum
The move to Ethereum isn’t a reaction to failure. It’s the execution of a plan we’ve been building toward since the beginning.
Ethereum has something Pulsechain doesn’t: trust at scale. When we’re talking to investors, partners, or filmmakers who have never touched a blockchain before, Ethereum is a word they’ve heard. It’s infrastructure they can research, verify, and feel confident about. In the world Indikin is trying to create, where independent filmmakers can build sustainable careers through Web3, that baseline trust matters enormously.
Beyond trust, Ethereum gives us the composability we need. The DeFi tooling, the liquidity depth, the developer ecosystem, and the network of relationships built over years around Ethereum are things we need to build Indikin properly.
These aren’t abstract advantages. They’re practical requirements.
And then there are the relationships. Over the past twelve months, the connections we’ve built through Degen Generation, through our work at Bitjoin Studios, through the Indikin community have drawn us further into the Ethereum ecosystem. When the people you want to build with are on a particular chain, that matters. We’re following the builders.
Ethereum isn’t where we ended up by default. It’s where we chose to go because the infrastructure, the community, and the opportunity are there.
What This Means for Indikin
We’re now actively building the Ethereum chapter of Indikin. The lessons from Pulsechain about liquidity, about community bootstrapping, about the gap between crypto-native users and the filmmakers we’re trying to serve are embedded in how we’re approaching this next phase.
The prototype we built on Pulsechain wasn’t wasted work. It proved the concept. It showed us where the friction points are. It gave us a year of real data and real feedback that we’ve used to sharpen the product and the pitch.
If you’re an investor looking at Indikin, I want you to see the Pulsechain chapter for what it is: evidence that we test before we commit, that we’re honest about what isn’t working, and that we make decisions based on data and relationships rather than hype. That’s not a story about failure. That’s a story about how serious builders actually operate.
The film was always going to be made. The ecosystem was always going to need the right chain.
We’ve found it.