I’ve spent the better part of the last year building something I genuinely believe has never quite existed before, and I’ve been thinking hard about who in the investment world might actually get it. So I decided to write this down. Not as a formal pitch. More as a public thinking-out-loud, because the best conversations […]
I have a confession. When I get a DM from a stranger these days, my first instinct isn’t curiosity. It isn’t even mild suspicion. It’s a kind of weary, bone-deep certainty: here we go again. It doesn’t matter what platform. LinkedIn, X, Instagram, Telegram, Discord, the format changes, the grift stays the same. Someone found […]
New Tutorial videos are now available: 1. You Have Clicked the Become An Indikin Filmmaker Button2. What the Heck is an Indikin Filmmaker Token? Please consider sharing with creative friends that may be interested to join us.
We Tested Indikin on Pulsechain. Here’s What Failed and Why It Happend
Digital Currency, Documentary, Filmmaking, Start Up
I’m going to tell you something that most founders won’t say out loud: I launched on a chain I knew wouldn’t be the final destination. Not because I was reckless. Because I was making a documentary. Indikin, a Web3 ecosystem built for independent filmmakers (previously known as The Bitjoinery) spent roughly a year living on […]
Wear The Mask Long Enough, Eventually It Becomes Your Face
Documentary, Filmmaking, Observations
Often attributed to Charles Bukowski, amongst other noted poets “Wear the mask long enough and eventually it becomes your face” is an idea (expressed to me differently at the time) I was warned about back in 2019 when I was first dabbling with the character Tom Gillespie. However, It wasn’t until the past six moths […]
VIDEO: Docuseries: Degen Generation FOMO In FUD Out
Documentary, Filmmaking
My third production, titled Degen Generation FOMO In FUD Out is finally out! After spending most of 2025 slowly chipping away at the edit, I can say with absolute certainty: I really, really need Indikin to fly if I want to continue down this path of film production. It is the only way I can […]
Make the man on the right guide the man on the left using body language only
Filmmaking, Observations, Video Production
Well i just spent the entire morning researching and testing out the top five text-to-image-to-video generators available and in an effort to not feel like i completely wasted my time i figured i should share what i learned. For context, Im currently in post production on my third documentary titled -Degen Generation and ive come […]
An opportunity has been presented by Executive Producer Raymond Hernandez Jr for a professionally produced, well distributed and hopefully soon to be financed crypto documentary featuring Tom Gillespie. Here’s the Pre Production Key take aways: Set to be Tom Gillespie’s fourth documentary (but unlike his previous independently made films) this production will be of the […]
Hey there, Bitjoin fam! Welcome back to another vlog episode I’m your host Rich Tella, benevolent director at Bitjoin Studios and super pumped as a hell of a lot is going on as we move back into the full swing of things. Brians Website: https://www.lefthouse.art New Bitjoin website: https://www.bitjoinstudios.com Creating a Cult of Content Show: […]
In this video I highlight some of the latest developments with Bitjoin (which I thought would have been burnt down by now) and I want to provide some clarity on the future of the Indikin and the B250 projects. Visit us at: https://www.bitjoinstudios.com Connect with the us on: LinkedIn: https://www.linkedin.com/company/bitjoinstudios Twitter: https://twitter.com/bitjoin Facebook: https://www.facebook.com/bitjoinstudios Instagram: […]
Degen Generation: An Interactive Docuseries Experiment
Digital Currency, Documentary, Filmmaking, Observations
Degen Generation: An Interactive Docuseries Experiment Imagine sitting down to watch a captivating docuseries, only to be handed the reins and given the power to shape the story as it unfolds. Welcome to the revolutionary concept of the “Degen Generation” docuseries, where you, the viewer, get to make the decisions that drive the narrative forward. […]
Capital Meet Human. Getting Honestly Lost in The DeFi Jungle.
Digital Currency, Observations, Start Up
I just returned from a week in northern Sweden where together with two splendid chaps Exiled Surfer and Alan Radi we spent time on what I thought would result in the formation of the Indikin founding team but actually sent me right back to the drawing board. Here’s why. I put the cart before the […]
How Filmmakers & Content Creators Find Harmony In MemeCoin ETF’s
Digital Currency, Documentary, Filmmaking, Observations
Quite honestly I’ve spent an enormous amount of time and attention both within my own film projects and as somewhat of a passive observer, to not have a strong opinions (and so potential solutions) to the problems of the creator economy, and so by extension the evolving indie film industry. Here are three “waves” floating […]
Watch My First Feature Film – The Fakefluencer (2021) Now on YouTube
Digital Currency, Documentary, Filmmaking, Video Production
Watch the full length film on Vimeo on Demand to support my next production: https://vimeo.com/ondemand/thefakeflu… Synopsis: After falling victim to an online Cryptocurrency scam, ex-currency trader Tom Gillespie sets out to investigate the mysterious founder behind Scootercoin.Traveling across the world and deep into the heart of the Cryptocurrency culture; and in hopes of kick starting […]
I had the privilege of capturing footage for the raw emotion and determination of four friends rowing 4800km across the Pacific Ocean to Hawaii in the documentary “39-Days-to-Paradise.” As part of the production team, we documented their incredible stories, from the excitement of the start to the grueling challenges they faced along the way. Through […]
An Insightful Expedition to the 2024 Bitcoin Film Festival
Documentary, Filmmaking
Unveiling Bitcoin’s Cinematic Journey: Tom Gillespie’s Insightful Expedition to the 2024 Bitcoin Film Festival In a world where digital currencies are reshaping economies and narratives, the Bitcoin Film Festival stands as a testament to the intersection of technology, culture, and storytelling. Tom Gillespie, a seasoned filmmaker and Bitcoin enthusiast, recently embarked on a captivating journey […]
There’s a hell of a lot of attention on AI filmmaking these days, and, of course, due to the visual nature of film, almost all conversation is entirely placed on the generation of AI video. Regardless of how you feel about it, it is here to stay and will likely only get better with time. […]
Web3 Gatekeepers, Attention Seekers and Community as the Utility
Digital Currency, Filmmaking, Observations
When developing the idea for Indikin I spent a lot of time listening to those people I believe are set to benefit the most from harnessing the various web3 tools available. I listened back in 2017-2019 when the first real concrete wave of entertainment meets blockchain came onto the scene, and then again in 2021 […]
Digital Currency, Documentary, Filmmaking, Start Up
Here’s what happened at Bitjoin Studios in 2023, from the release of our second web3 native production Hexicans, to our new Degen docuseries now in the works. And the future of independent filmmaking at the B250 where together we own the entire production process. LINKS: Film Fund Adoption Phase whitelist https://indikin.com Whitelist for the B250: […]
Digital Currency, Documentary, Filmmaking, Start Up
The Bitjoinery’s true potential is starting to come in focus, below you will find the FAQs for both IndiKin (previously The Bitjoinery), and the the first creator collective to be built using the IndiKin Protocol: B250 What is IndiKin? IndiKin is a Matchmaking App (indikin.org) & Streaming Platform (indikin.stream) for creating and nurturing user-generated collectives […]
Production Vlog E3, 2023. Bitjoinery & Degen Docuseries Updates
Filmmaking, Start Up, Video Production
Bitjoin Studios Director Rich Tella provides updates on our current projects in the works and how you can get involved. The Bitjoinery Linktree: https://linktr.ee/bitjoin Degen Generation Docuseries Linktree: https://linktr.ee/tomgillespie
What if a StudioDAO that spins up Ephemeral Production Houses existed?
Filmmaking, Observations
While in a Film3 Twitter space recently I arrived at an idea in regards to how traditional film studios interface with production houses and how this relationship might be better managed through the implementation of smart-contracts for film rights and compensation management. It led me to pose this simple but revealing prompt to a widely […]
In this post I’m going to assume The Bitjoinery is operational and that Im pitching it to an external hypothetical indie film Director that’s curious about utilising The Bitjoinery Studio DAO on their next film production. I will focus on the following six questions posed by this hypothetical Director: LFG! Why should I use The […]
An Example of Alternate Reality Games As A Service (ARGaaS)
Digital Currency, Documentary, Filmmaking, Observations, Start Up
Crosspost from bitjoinstudios.com NOTE: While we have been toying with the ARGaaS offering since 2020 when we produced The Fakefluencer film, for the most recent example and inspiration for the application of ARGs in a Web3 marketing strategy, see what happened on our latest production investigation into HEX at hexdocumentary.com Introducing our first Signature Alternate Reality Games As A […]
Digital Currency, Documentary, Filmmaking, Observations, Start Up
After four years working on bringing Bitjoin Studios productions to fruition, at the end of 2022 I made a decision to pass over the future production endeavours to the main character Tom Gillespie. The idea was 1. To decentralise the studio, and 2. to have the audience learn with Tom as he bumbles through trying […]
Did your Web3 video marketing strategy really “humanise the brand?”
Digital Currency, Filmmaking, Observations
In the following post I’d like to highlight some of the challenges a Web3 startup founder might experience when applying video marketing to their overall marketing strategy. Eyes on The Prize It’s no secret Web3 startup founders, like founders of any other type of startup, generally want to build successful and sustainable businesses that create […]
Thoughts On Speculative Fiction as a Vehicle for Communicating Complex Ideas
Digital Currency, Documentary, Filmmaking, Observations, Start Up, Video Production
I recently came across a great Podcast featuring Douglas Rushkoff as he described the potential of Speculative Fiction as a means for communicating complex ideas, it got me thinking. That’s kind of what I do with my particular approach to story making. Douglas Rushkoff is a media theorist and author who has written extensively about […]
Rich Tella here, filmmaker, documentarian, video editor, scriptwriter, sometimes actor sometimes Music Maker. 2023 marks the ninth year of me making videos, films and documentaries and over the next three minutes I’d like to share a little bit with you what happened over those nine years. In 2014 I started Bitjoin, a YouTube channel that […]
NOW LIVE: Hexicans & The Time Value of Money Mini-Series (2022)
Digital Currency, Documentary, Filmmaking
Richard Heart, a genius behind turning time into money, or still the spam king from when he was known by his real name, Richard Schueler? HEX is controversial yet loved by it’s legions of followers: Hexicans, who love to Hex Flex. With millions of dollars of value locked in their wallets (even if they can’t […]
Digital Currency, Documentary, Filmmaking, Observations, Start Up
In mid 2022 I witnessed a resurgence of the film-media-crypto combination that I had seen come up in the past and even did a presentation on at The Live at Heart film festival back in 2017. I was intrigued at this new wave of artists, platforms and protocols attempting to bring blockchain technologies to the […]
Here is the final production vlog for Hexicans & The Time Value of Money. As soon as it’s ready for distribution you will receive instructions on how to view it in your inbox. Haven’t signed up yet? Do so here. More on the future of Bitjoin Studios: https://bitjoinstudios.com/blog Happy Festive season! Rich New to this? Learn […]
Digital Currency, Documentary, Filmmaking, Start Up
A reminder that Bitjoin Studios is a part of Tellafoto AB, a legal entity registered in Sweden. The Bitjoinery Studio DAO & it’s treasury is an open source project that will evolve into a fully functional decentralised autonomous organisation once the first successful cycle of The Bitjoinery is completed. More information on what a successful […]
Potentially the final production vlog for Hexicans and the time value of Money, one year since Tom Gillespies HEX stake began, entering the final throws of post production. Toms latest video address: https://www.youtube.com/watch?v=a04JZ6r2U-U Previous episodes : https://www.youtube.com/playlist?list=PLlvPswHvVC_-HBzrj1mh6C4jPaOotmyWH BitjoinTV: https://bitjoin.tv Crypto Movie Club: https://cryptomovie.club Visit us at: https://www.bitjoinstudios.com And connect with the us on: LinkedIn: https://www.linkedin.com/company/bitjoinstudios […]
What I’ve learned in the first two months hosting Crypto Movie Club
Digital Currency, Filmmaking, Observations, Start Up, Video Production
Two months ago I started Crypto Movie Club in an effort to capture a snapshot of what I see as the next wave of projects making a concerted effort to bring the many potentials of Blockchain technology to the film industry.
At the risk of sounding pretentious I want to clarify up front that I have no qualms with film projects hoping on the NFT bandwagon, I did it myself with my first feature film The Fakefleuncer, with some success. I will however rather focus on some aspects of what has now become widely referred to […]
After working in the crypto industry for nine years I have witnessed pretty much all there is to see when it comes to the ups and downs and strange but true stories the industry has to offer. I’ve experienced almost every character type from the hyper crypto-libertarians to the self-proclaimed blockchain socialists. Having such a […]
Film Movie Documentary Production Updates for the month of May 2022, a lot to absorb in this one before summer break. If you enjoy it send it to a mate! Have a great summer! Peace! Links from video: Hexico City VRchat: https://vrchat.com/home/launch?worldId=wrld_d7a724d1-d845-49e3-95ad-480e0af7fcfa&instanceId=54499~region(us)&shortName=gwangju-korgmetcalf-bae3f Malta Blockchain Island: https://cointelegraph.com/news/malta-s-blockchain-island-strategy-falters-as-banks-refuse-to-play-ball Tom speaking at Crypto Hub Malta: https://www.facebook.com/100053847861588/posts/516048420200082/?d=n Linus Dunkers: […]
It’s another Hexicans & The Time Value of Money Production update for the month of April 2022. Don’t forget to tell ya mates! Links: Drop leads and vote: https://cryptoscamdemic.com/ Lowkey Giant: https://lowkeygiant.com/ Filmrare Cineplex: https://play.decentraland.org/?NETWORK=mainnet&island=I2eeby&position=2%2C55&realm=dg BItjoin Store: https://thefakefluencer.movie/store/ Film Character NFTs on Atomic.io: https://wax.atomichub.io/explorer/collection/fakefluencer#assets Visit us at: https://www.bitjoinstudios.com And connect with the us on: LinkedIn: […]
When you are continuously investigating a project (as a fictional character) it’s easy to fall into a trap of becoming overly pessimistic with the world and people, especially when conducting such an investigation online into peoples chosen crypto project. When you log in you never know if you are going to get abuse hurled at […]
The Fakefluencer Selected for the Swedish International Film Festival
Digital Currency, Documentary
We where selected in the category of Best Documentary for the Swedish International Film Festival. The organisers said: “Congratulations! Your film is Officially Selected for the Swedish International Film Festival!We are very happy to announce that we absolutely loved your project. Your knack for detailing was evident. We are expecting more beautiful projects from you […]
In this post I would like to draw attention to some very simple “story making hacks” that I discovered while post producing The Fakefluencer film now available to stream for free right now at https://thefakefluencer.movie “STORY MAKING HACKS” While these hacks were presented to me to be utilised at the pre production phase, I used […]
The Fakefluencer film recently screened at Bushwick Film Festival within the Metaverse! Thanks to organiser Lowkey Giant we were able to show what’s possible when combining NFTs and Virtual Reality to make new stories. Below is an interview I had with Lowkey from the festival. If you enjoy my story so far, you might just like to follow behind […]
Digital Currency, Documentary, Observations, Start Up, Video Production
At just two weeks into pre production planning of the Hexicans documentary we have a competing documentary, a law suit, and already hundreds of Hexicans for Tom to interview with. Here’s just some of what happened in the first month on production of Hexicans and the Time Value of Money. Get the monthly production update […]
Hexicans initIal STORY development -Finding TOMS EDGE.
Digital Currency, Documentary, Observations
It’s been fourteen days since Tom Gillespie accidentally staked 5000 USD worth of HEX and that has provided me with fourteen days of preliminary investigation to find out what the real story of Hexicans and The Time Value of Money should be. Notice i said “should” there. While I am taking a different approach to […]
Fake Influencer Characters: Where the TRUE Story Starts.
Digital Currency, Observations, Video Production
I repost this for those of you unfamiliar with my approach to mixed reality documentary filmmaking. Original post: https://richtella.com/2020/03/27/introducing-the-fakefluencer-production-stream ———————- Introducing a film about fake influence Now heading in to month 9 of the Making an Influencer experiment, i am developing the project in a direction i have been thinking a lot about. Mockumentary film. […]
Hexicans and The Time Value of Money wins public vote
Digital Currency, Documentary
We recently ran a vote online for which crypto project lead investigator character Tom Gillespie should look into next. The project known as HEX who’s followers call themselves Hexicans won by a landslide. We are now in pre-production planning of the documentary – Hexicans And The Time Value Of Money. (A working title) While Tom Gillespie’s previous film […]
We want to make another movie and we need you help deciding what it should be. We’ve narrowed it down to two options of projects we want to investigate. The vote closes at midnight on September the 1st so Vote now at https://www.bitjoinstudios.com/comingsoon Watch the video below to learn more about why we chose these […]
Heading into Pre-production: Hexicans and the Time Value of Money
Digital Currency, Observations
Two moths ago I published my first feature film, a Mockumentary about the crypto industry. I wanted to show (amongst other things) how the crypto economy and the regular economy are alike, and how those standing on the peripheries might come to understand some of the unique aspects in the beliefs of those oddballs that […]
With so many moving parts with The Fakefluencer film project we figured it useful for those of you interested in following the story online, to be able to easily access all the various narrative dimensions of the project. Below you will find all the links related to the main characters Tom Gillespie and BitMan 360; […]
In this, the final production vlog episode for The Fakefluencer film we wrap up the last parts of the production and introduce some fun ideas for utilising NFTs to grow awareness for the projects characters as we head into the marketing phase. Start watching it for free at https://thefakefluencer.movie Visit us at: https://www.bitjoinstudios.com And connect […]
It has been one year exactly since i put fingers to keyboard for The Fakefluencer film project and although i have not met the publishing deadline i had hoped for of April 2nd 2021 (International fact checking day) the film will be out this April 2021. As I near the end of this manic, troublesome […]
In month 10 we find out more about how the production of the new up and coming crypto film The Fakefluencer is developing. Already signed up? Invite your friends to the free online film premiere here: https://www.thefakefluencer.com/mate LINKS: Tim Tayshun interview: https://youtu.be/DOUtQSwBJZgCrowd 1 BBC Africa documentary: https://youtu.be/M0EjjArvzXAVitalik Interview: https://youtu.be/q1ml6kiFkiACrypto crime investigation course: https://www.cryptoinvestigatortraining.comFilm stream website:https://thefakefluencer.movieThe […]
TO CUT OR NOT TO CUT? – THE FAKEFLUENCER PRODUCTION VLOG – Episode 9 –
Digital Currency, Observations, Video Production
It’s the first vlog of the year, and as with each vlog we like to try something different. Invite your friends to the free online film premiere here: https://www.thefakefluencer.com LINKS: Creating and updating the merch store: https://gumroad.com/thefakefluencerConstructing the site https://thefakefluencer.movie where the Premiere and distribution will be from.Toms iPose video: https://www.youtube.com/channel/UCa0ItVSVbh1HEL9nqxTFdiATom on the Wild West […]
The Politicking of Idealogical Crypto Corporations
Digital Currency, Observations, Start Up
While I can’t tell you the exact moment I decided to take on the challenge of communicating the values of blockchain to regular folk, what I can tell you is that my concerns run deep, never more than now in 2020. Working in communications the entire objective is the transfer of informative and sometimes entertaining […]
Digital Currency, Observations, Start Up, Video Production
At the heart of The Fakefluencer film is a battle between the old world economy and the new. On the old world side we have one Tom Gillespie, an ex-currency speculator with a grudge against cryptocurrency and everything it stands for. On the new world side we have Bitman 360, a young ambitious Scootercoin wantrepreneur […]
TWENTY TWENTY VISION – THE FAKEFLUENCER PRODUCTION VLOG – Episode 8 –
Digital Currency, Observations, Video Production
In the first part of this video (up to minute 8) we touch on the following aspects of the production of The Fakefluencer film project: Location scouting Rehearsals Shooting at Tom Gillespies home in Australia VR Avatar & Cryptopia development Studio shoot scenes We started a Gumroad store: https://gumroad.com/thefakefluencer Put up a crypto scamdemic victims […]
Think ahead some ten years for a moment, you’re talking to a loved one about 2020, trying to explain the utter madness that took place that year. What do you say? For me i’m talking to my son about what the world looked like when he was just two years old, in this conversation i’m […]
TURNING FICTION INTO FACT… THE FAKEFLUENCER PRODUCTION VLOG – Episode 7 –
Digital Currency, Observations, Video Production
In episode 7 of The Fakefluencer Production Vlog i’ve split the video into 3 parts, i’ll cover what’s going on online at the moment with the characters, the film production itself, and the alternate reality game development. You will find links available to all related content covered in this episode in the description below. Know […]
THE FAKEFLUENCER PRODUCTION VLOG – Episode 5 – CORE MOTIVATION
Digital Currency, Start Up, Video Production
In this episode i’d like to get a little more personal with you and give you more context on my motivations for the project. Only 5 minutes required: If you know someone that would enjoy this project, please invite them to www.thefakefluencer.com/freeticket They will instantly receive a free ticket to the film premiere, and future […]
Digital Currency, Observations, Start Up, Video Production
The following is an extract from our film project ‘The Fakefluencer’ Discord server. Do you wanna get involved in the production of The Fakefluencer film? We could use all the help we can get! The film is designed to be a sort of seed for a creative DAO, i wont go in to detail here […]
Digital Currency, Observations, Start Up, Video Production
For those of you that followed the Making an Influencer project can now follow the production and the ongoing development of the resulting film here. In order to not have Google index these posts in associating with the film project; i will use the title ‘FF’ for the film project going forward. Below you will […]
Becoming a filmmaker in 2020, who’d be crazy enough to try such a thing without the adequiet capital and resources? Well, i decided i am ready, and just about crazy enough. I’ve been working with video production, primarily in the documentary format since 2014, i’ve produced over 500 videos from startup commercials, social ads, journalistic […]
Recently i had the pleasure of filming with the extremely talented Erik Dahlbeck on drums, Anders Ekholm on saxophone and Peter Jansson playing on bass. First published to Facebook live, this video gained over eight thousand views in its first 24 hours. Watch it on Facebook here. My first time shooting from three angles, two […]
The first scene in the production phase to be filmed is scene 18, found towards the end of the film it features Anon – an anonymous source that Tom (the protagonist) is interviewing. Follow the production stream here for more frequent updates.Â
