From Video Production

Klättra För Livet – Film Projekt. 

This coming September i will join a wonderful group of guys on a mission to climb the largest mountain in Sweden, AKA Kebenkaiser.

The project is called Klättra För Livet (Climb for Life) and is a homage to Christopher and Niklas friend that took his own life last year, their friend had always wanted to climb Kebenkaiser but never made it to the top – our job is to get a photograph of the friend to the top of the mountain and make a short film along the way. The films purpose will be to raise awareness around mental health issues, and mainly comprise of conversation about mental health and their memories of their friend between Niklas and Christopher as they climb the mountain.

The team comprises of five of us, three of us in the film crew; Peter, myself and David. With Christoffer and Niklas in front of the camera, we plan to get up and down in one day, which is usually around 12 hours when not filming a documentary. I am under the impression it will take us north of 16 hours if weather permits. Alternatively, and something we can not possibly know before hand – if the weather is fine we can also camp on a glacier half way up, in this way we can break the climb in to two parts that will unfold over two days, and will not require us to return to base camp.

The dates are set and we will begin the trip on the 14th of September 2017, if you would like to follow our progress, check out the Klättra För Livet FB page.

 

Working For Instagram And The Great Dis”Content”Ment (2min Read)

SMALL SCREEN BIG VISTA

The absolute irony of trying to use Instagram to market a video production service that deals largely in widescreen cinematic shots is not lost on me, infact it quite annoys me if asked. I think it a challenge someone could enjoy the enormous vast expanse or perspective a video stream from a camera 300 meters up delivers on a mobile phone screen running an app that further crops the image down to such a small and insignificant scale that the only video that looks slightly interesting or vibrant is that of a close up of a blossoming flower or smiling pet cat.

So the dilemma goes! How to get cinematic images seen and enjoyed at scale without having access to the channels for traditional cinema or the required relationships to get on the big screen?

DEPENDENCY

I've begun experimenting using short clips on Instagram to drive traffic to the full length video on YouTube, but as you may know if you use Instagram regularly- which apparently a billion of you do, there is no way to put hyper links in the description, this i am fairly sure is possible if you are willing to pay Instagram but do you know what! – i am not willing to pay them, not a damn penny; for the more money you sink in to these social media channels the more deeper and deeper you become reliant on them for your business to succeed on these platforms, and that feels like a dangerous road to travel.

Sure social media is a good way to get your creative work/business seen, especially if you are not a commercial enterprise but perhaps more of a small business or creative however, how many of these small enterprises are actually measuring their ROI when it comes to social media marketing, and is there even a valid way to do such analysis considering the ever increasing use of bots? And how many young companies and entrepreneurs are building audiences on a platform that is likely to become more and more closed off? – especially if their parent Facebooks behaviour is anything to go by.

DIS-CONTENT-MENT

I am not content with the term "content" it implies the work creatives do is just something to be put inside something else while the audience waits for the next "content" to be put in, and repeat. It feels fleeting, momentary like no body actually cares about the work; it some how looses its artistic credibility, its process, its purpose. If all i did was create content for Instagram, my primary compensation would be paid out in hearts and bot generated comments – which are infuriatingly obvious as they are essentially meaningless, see a recent blog post i made regarding this subject here.

JAB JAB RIGHT HOOK

I have come to the conclusion that the reason to keep posting "content" on Instagram is largely related to Gary Vs Jab Jab Jab Right Hook theory where one needs to stay front of mind, by regularly jabbing your audience with "content" this way you might, if your lucky stay front of mind amongst many many many others trying the same tack tick.

Long term i think we will see more distributed version of these platforms, as people begin to learn that they themselves are able to collectively monitor their social media behaviours for the good of all the users, ideally minus the boheameth middle man entity. (See Steemit for a glimpse in to the future) The users themselves collectively will become the boheimetih and will prosper financially together, i give it another 5 to 10 years though. Hopefully not – but people are fickle and the internet is an ever confusing place, likely to get more confusing over time. How would you suggest moving people to a new ultimately more self beneficial platform? Sounds impossible right?

RACE TO THE BOTTOM

In the end as long as you don't get to siloed in your own beliefes and try to remain open to new opportunities you will discover there is a world of new opportunities out there, especially for so called "Content creators" however be conscious of the inevitable race to the bottom, sites like Fiverr and UpWork put creatives and developers at loggerheads in a quantity vs quality environment, its an unfortunate byproduct of our age, but if you can identify your unique stance, you will have an advantage in the space, this is where I believe your "local" is important i think. look around you, what can you do for those in your immediate vercintiy? Also check out this article on The Drum to see what Proctor and gamble recently did with their digital ad expenditure, i think a clear sign of the future.

Featured Artwork:

Artist: Rich Tella
Medium: Digital Video feedback-loop projection on to Pendulum Monitor
Date: 2006
Location: Exeter

Blockchain Based Bowie Bonds (1 min read)

Being well and truly wrapped up in the madness that is digital currency, i am often coming across what appear to be rather interesting projects, indeed i have even in the past tried to help others understand some of these unique adaptations of Blockchain technology. Check out the video i made on how to get hold of DAO tokens back in May 2016.

Although its next to impossible to vet all these individual projects unless you can commit full time or manage some sort of team, this latest catch SingularDTV – striked me as quite interesting indeed. What hooked me about the project – is mostly due to my search for a sustainable revenue model for video content that i am in the middle of producing, i would really like to monetise the distribution in a new way, and a way in which all those persons contributing in the production are satisfied with their compensation.

Another reason i was attracted by SingularDTV was the fact Zach LeBeau
the CEO shows up in all their PR materials, and appears to come across very genuine and engaged. He also shares his back story – which for me is super important to understand quickly – why is this guy doing this? – whats the motivation? To be clear this post is not to serve as an endorsement for SingularDTV as so far they are yet to launch anything however, i understand that will happen very soon, do your own due diligence, do not rely on others to do it for you.

For me owning some SNGLS (price at writing: 0.00009879) means i feel like i am contributing to something that is being built with which i can align some of my values, i appreciate and respect the people trying to build this platform however, that does not mean it will succeed no matter how good their intentions.

So this brings me to the main reason why i am excited by the idea of Singular DTV, and why i think this model could be helpful to other startups in the future. Zach LeBeau clearly presents his back story and inspiration, and most importantly – it’s simple to understand.

The concept for SingularDTV is rooted in a spectacular but lest remembered moment in history where in 1997 along with David Pullman, the person responsible for “Bowie Bonds – David Bowie tokenize himself using an asset-backed security which uses the current and future revenue from albums recorded by the musician as collateral, he then put out these bonds on Wall Street raising some 55 million USD. Bowie bonds represented one of the first instances of a bond that used intellectual property as the underlying collateral. Billboard have a great post on the story of Bowie bonds here.

As i have understood the Singular DTV platform so far, Zach LeBeau now suggests that soon this type of operation of issuing asset-backed securities for your creative endeavours will be available in an easy to use format through the Singular DTV platform. Being a wannabe filmmaker – this platform model comes across as very attractive to me.

What are your thoughts? Feel free to reach out to me on twitter @richtella

 

What’s the format Rich?

ANSWER: Just like the Pizza Burger BBQ Chicken, the format is not any one thing in particular, but instead all things all at the same time.

Its common knowledge that one is typically recommended to blog about a single particular subject of interest, but why? One of the top reasons as i understand it, is so that you can align yourself as a blogger/authority on your chosen subject matter. Another is so that you may have a way to monetise your content as you develop your voice within your chosen space i.e “influencer marketing”.

But what are the potential drawbacks of such narrowing down of ones blog? what if you simply do not want to narrow down your online content offering to just one single topic or subject?

From my observations it seems the bloggers that get away without zooming in on a single subject, typically themselves become the subject matter – think youtube celebrity types such as Casey Neistat. Perhaps they started out with a niche subject but eventually they themselves became bigger than the subject they set out to cover, when this happens, the audience has indicated to the blogger – or in the case of Casey Neistat ‘vlogger’ – and likely due to their interpretation of their channels youtube or facebook analytics, that they (the blogger) should share more of their personal life.

Those who typically enter down that path become very much a celebrity, and begin to develop their personal brand within that space. In doing this they are able to branch out in to almost any sub-genre they like, as they themself are now the reason people watch – no longer are people watching because the blogger is an authority on a specific subject.

A problem i have had, and as you can tell; continue to have, is that i have many interests, and they all tend to overlap. My very first blog was the MMMDo blog, where i would simply make things (typically furniture) film or photograph what i made, then attempt to stitch some sort of useful blog post together, i was surprised recently when i checked up on my blogs associated youtube channel to find one of my videos has nearly 25K views.  to bad i had not monetised the video as i had used some third party content which i had forgotten to remove.

My second blog was bitjoin.me where i took what i had learned about video production on the MMMDo blog and attempted to apply it to the subject of digital currency, i stuck mainly to interviews with people working in the space and also some ‘How To’ videos this blog helped me learn more about the technology used in digital currencies as well as improving my video production skills. From the very start my mind was on producing a documentary in this space, due to the unique and fascinating subject matter and the fact that those early days were so all over the place (thanks to the ongoing scaling debate, to some extent they still are)

As part of thebitjoin.me blog i also published video diary entries from the early days of starting a company, the video series originally entitled Starting Up loosely documented my progress as an entrepreneur just when i had begun doing entrepreneurial things, the concept went through several adaptations as i tried to find the best format, but eventually i put the concept to bed on a youtube channel called Start Up Slam.

I went on to start blogging for Qwids, a startup company i founded with a group of amazing people all working to develop a service that lives at the crossroads between (old world) loyalty points and (new world) digital currency. Blogging for a corporation proved rather demanding, and i know i know – one must blog regularly; but the research involved for this subject is very demanding, and although really fun as i learned a lot about the subject matter – in a startup there is only so much time to go around. The last post i made was in March, I do intend to pick this blog up again as soon as we have made the necessary changes to our UX and gotten the traction we need in the market; hopefully by August 2017 : )

This brings us to now, and here, this blog. What’s the format Rich? What’s the niche? Who’s your target Rich? Truth is, i don’t have any of those things. I am just writing about stuff i do, linking to past blog posts and sometimes writing about stuff i am interested in, but not so knowledgeable on. That’s all.