Most people pick a lane.

You’re either a filmmaker, or you’re in crypto. You’re either a storyteller, or you’re building Web3 infrastructure. You run a production company, or you co-found a tech startup.

I never picked a lane. And for a long time, that felt like a liability.

Now I think it’s the whole point.

It started with a YouTube channel in 2014

Before DeFi was a word anyone used, before NFTs, before everyone had a hot take about blockchain, I started a YouTube channel called Bitjoin. The idea was simple: interview the founders building in the crypto space, and find the human story underneath all the technical noise.

I wasn’t a developer. I wasn’t a trader. I was a filmmaker with a camera and a genuine obsession with what these people were actually trying to do.

Those early interviews taught me something that’s shaped everything I’ve made since: the technology is never really the story. The people are.

Ten years, five films, two companies

Over the past decade I’ve directed, produced and written five productions that sit somewhere most films don’t go at the exact crossroads of cinema and decentralised finance.

Founded (2015) was the first, a documentary short that came directly out of those early Bitjoin interviews.

Guldmaskinen / The Gold Machine (2018) told the story of a quirky Swedish inventor who raised enormous capital for an invention that never materialised. It was my first full-length documentary, produced entirely in Swedish.

The Fakefluencer (2021) was the project that changed everything. A crypto mockumentary I wrote, directed, produced and starred in, it shone a light on influencer culture in the DeFi space. It won Best Experimental Film at IndyFair, got nominated at several international festivals, and was selected for the Swedish International Film Festival. It’s still on YouTube if you want to watch it.

Hexicans & The Time Value of Money (2022) went deeper, a documentary miniseries following an Australian journalist investigating the controversial HEX cryptocurrency community. This was the film where community-funded production stopped being an experiment and started being a model.

Degen Generation (2025) is the most ambitious project yet. An interactive docuseries documenting crypto culture from the inside, released at the end of 2025. It’s a love letter to the space, and a blueprint for how independent storytelling can thrive in new economic systems.

The idea I’ve been building toward

Every film taught me something. But the real project, the one running underneath all of it, has been figuring out a new model for how independent films get made.

Traditional film financing is a closed-door game. You give up creative control, ownership, and usually your sanity just to get funded. I wanted to know: what if it didn’t have to work that way?

That question led me to Bitjoin Studios, the production company I’ve run since 2014. It led me to The Bitjoinery DAO, an experiment in community-governed film funding. And it’s led me, most recently, to Indikin, an ecosystem I’m building with a small team to give independent filmmakers the tools they need to fund, produce and distribute their work on their own terms.

Indikin isn’t about putting film on the blockchain for the sake of it. It’s about putting power back into the hands of creators.

What I’ve learned along the way

I studied Fine Arts at the University of Plymouth. I’ve done courses in entrepreneurship at the University of Maryland and digital currencies at the University of Nicosia, back in 2014, when that was still a genuinely unusual thing to do. I’ve spent two years as Creative Director at ChromaWay, one of Europe’s early blockchain 2.0 pioneers. I co-founded Qwids, a token-based loyalty platform. I’ve presented at the Bushwick Film Festival in New York and the Bitcoin Film Festival in Warsaw.

None of that follows a straight line. But it all connects.

The through-line is this: I make things that help people understand complex ideas through human stories. Whether that’s a documentary, a branded film, a docuseries, or an ecosystem for independent creators, the craft is the same. Find the person. Find the tension. Tell the truth.

Who I’m looking to connect with

If you’re building something in the Web3 or DeFi space and you need a filmmaker who genuinely understands the culture, not just someone who’ll point a camera at a whiteboard, I’d like to hear from you.

If you’re a broadcaster, commissioner, or festival programmer interested in documentary work at the intersection of technology and human behaviour, let’s talk.

If you’re an independent filmmaker trying to figure out a better model for getting your work made and seen, come find me at indikin.online.

And if you just want to follow the work as it happens, this is where I’ll be writing about it.

Ten years in. Still building. Still filming.