Rich Tella Filmography



How Filmmakers & Content Creators Find Harmony In MemeCoin ETF’s

Quite honestly I’ve spent an enormous amount of time and attention both within my own film projects and as somewhat of a passive observer, to not have a strong opinions (and so potential solutions) to the problems of the creator economy, and so by extension the evolving indie film industry.

Here are three “waves” floating about that have begun to crystallise for me most recently, and I’ve turned into personal influential truth biscuits for me to chew on while developing Indikin & B250.

WAVE 1: How Creators Will Naturally Evolve into Filmmakers

As a filmmaker who started out as a content creator, I’ve witnessed firsthand how the transition from one role to another can be a transformative and exciting journey. In the early days of my career, I was a content creator, churning out videos and scripts for various platforms and audiences. I was driven by the desire to tell unique stories and to a degree, entertain. As I began to gain more experience and recognition, I started to realise that my aspirations went beyond just creating content. I wanted to create something more substantial, more impactful, and I guess more cinematic.

The turning point came when I decided to step into the world of Documentary filmmaking. It was a natural progression for me, as I was already working with real people and research and/or discovery based subject matter. However, I quickly discovered that Documentary filmmaking is a whole new ball game. It required a different set of skills, a different mindset, and a different level of dedication. I had to learn how to write treatments, direct narrative, work with a crew, and manage budgets.

Over time, I honed my skills, built my network, and developed my unique voice as a Documentary filmmaker. Looking back, I can see how my journey as a content creator laid the foundation for my career as a Documentary filmmaker which later led to my first fully scripted feature. The experience of creating content for various platforms taught me the importance of adaptability, creativity, and audience engagement, basically marketing. But Filmmaking gave me a solid understanding of what makes a good story and how to captivate an audience over a longer time frame. As a filmmaker, I continue to draw upon these lessons, combining my passion for storytelling with my newfound skills to create movies that aim to inspire and entertain.

From what I have witnessed from Content Creators online, regardless of the Algorithms many if not most Creators simply want to get better, and go bigger with their production and story ambitions. Content – Documentary – Feature Film, is the natural path and regardless the tools used (A.I or not) the coming years will see a massive wave of indie Filmmakers from all walks of life flooding streaming platforms and hopefully cinemas near you.

WAVE 2: The Role of AI in Creative Industries Unemployment

As someone who has worked in the creative industries and has seen firsthand the impact of AI on employment, I can attest to the complex relationship between technology and unemployment. In the past, I’ve been a Content Creator, and I’ve seen how AI has disrupted the traditional ways of producing and consuming media. On one hand, AI has brought about incredible advancements in content creation, editing, and distribution. It has enabled us to produce more content in less time, reach wider audiences, and personalise the consumer experience. These benefits have been game-changers for the creative industries, allowing us to experiment with new ideas and formats, and to push the boundaries of storytelling.

However, in recent times, AI is leading to significant unemployment in the creative industries. As AI algorithms and automation take over repetitive and routine tasks, many traditional jobs have become obsolete. Editors, journalists, graphic designers, and even writers are among the many professions that have been affected. The rise of AI has led to a skills gap, where workers are struggling to adapt to the new reality of the industry. Many are left feeling redundant, as they watch their roles being taken over by machines. While AI has brought about many benefits, it has also created a sense of uncertainty and fear among workers in the creative industries.

As the industry continues to evolve, it’s crucial that we find ways to support workers and help them transition to new roles, while also embracing the potential of AI to revolutionise the way we create and consume content. I’m personally of the belief that having focus on making most welcoming to those persons with creative skill sets that have found themselves made redundant or cast out by traditional film and TV industry, can togther give the first collective at the best chance of successfully creating excellent films together.

WAVE 3: How MemeCoin ETF’s Can Lead To Something More Substantive.

As a filmmaker who has a decade of experience in the cryptocurrency space, I’ve been frequently fascinated by the rise and fall of memecoins and their unique ability to capture the public’s imagination. I’ve also seen how these digital assets have struggled to find their footing and maintain their value over time. Most recently I witnessed the creation of what are referred to as memecoin ETF’s, an exciting development that could potentially provide more stability and liquidity to the assets. However, I believe that there’s a missed opportunity here to go beyond just trading and speculation and create something more substantive with these funds.

One potential avenue I’m curiously pursuing for memecoin ETFs to evolve is by purposefully building them into the creation of films and other forms of media that can showcase the potential of these digital assets. We’ve seen this being done relentlessly by brands with established IP but I believe the more interesting opportunity will be led by undiscovered IP from Artists and Filmmakers yet to be fully acknowledged by broader audiences.

By partnering with filmmakers and content creators, memecoin ETFs could help fund the production of movies, documentaries, and other projects that highlight the innovative and disruptive nature of cryptocurrencies. These films could educate and entertain audiences, while also promoting a dedicated memecoin ecosystem and its potential for growth.

Another way that memecoin ETFs could evolve is by using their funds to support the development of blockchain-based entertainment platforms. These platforms could provide a unique space for creators to produce and distribute content, while also allowing for the integration of memecoins and other digital assets. This could create a new paradigm for the entertainment industry, where creators are empowered to monetize their work directly and fans are rewarded in co-ownership for their engagement.


Ultimately, the combination of Creators becoming Filmmakers, a surge in unemployed creative professionals and the idea of memecoin ETFs having the potential to be more than just a means of speculation and trading. By investing in creative people, projects and platforms, together we can help to drive innovation and growth in our future entertainment industry, while also promoting the potential of true and valued cryptocurrencies to a wider audience.

As a filmmaker and a believer in the power of storytelling, I’m excited to see how these three waves will converge in the coming years and how they can evolve and shape the future of entertainment.

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