BETA UPDATE #8
Question. Can the customer of your customer, also be considered your customer? Immediate reaction, “Well no, not really.” Secondary reaction, “I guess it depends on where your business stands in the relationship between your customer and the customers customer. Something i missed in a previous post.
For Qwids it’s crystal clear that we are not so much placed between our customers and our customers customers, so much as we can be a tool for each party to interact with the other, or, that we are perhaps a destination (online space) for one party to interact with the other. In regards to what we have learned, we have realised that brands can have a hard time moving to a new destination, (or “Platform” as it’s often called in the hyper-tech-startup scene) if it is not already populated with a substantial amount of users.
This, we understand is largely due to the brand’s perception in the difficulty around moving their customers (or users) on to that shiny new platform. We are already slowly building up our user base, as you are likely aware it takes some time and without a fully functional service (Native App with access to camera/device notifications) it can be a slow process. So, for the time in which it takes for the Qwids Apps to be ready (in around June) we are going to be making use of a third party solution called MightyBell. Although it doesn’t give the brand’s using Qwids everything they could benefit from right away, it does give them the ability to notify Qwids users via mobile device notifications of new missions and offers, something we haven’t been able to do up to now. It also provides a place for Qwids users to trade their qwids, (remember lower case “q” is for qwids the points, upper case “Q” is for the service name) share missions, make suggestions on missions and offers, and general chit chat around the service, also via mobile device notifications.
If you are a Qwids user already head to qwids.me to join other users and help us test with the early adopter brands to help them identify the potential of the Qwids service, we would love to hear your questions. If you are just curious and want to check the scene at qwids.me, come on over also, just please bare in mind we are Sweden based at the moment and so the brands we are working with only operate within Sweden, of course if you are travelling to Sweden in the coming weeks feel free to try some mission out and claim your offers when you arrive.